Credit card companies have succeeded beyond their wildest dreams in making credit and bank cards ubiquitous, so much a part of everyday life that they can't be gone without. In 2007, they spent $19 billion in North America alone to market themselves. Their marketing works. These are very serious people!
I'm all for government staying out of the marketplace, as long as the product we're talking about isn't essential to life. When it's just a choice about whether or not you want a widget in your life, why should we get in the way of the competitive marketplace's ability to create, distribute, price and market various brands of widgets...as long as the widget isn't something like health care, clean drinking water, electricity, natural gas or...here it comes!...bank and credit cards.
These days you simply have to have a card or you can't rent a car, reserve a hotel, fly anywhere, buy things on the internet or, sometimes and quite ironically, prove your identity when you write a cheque.
I believe in tight regulation of mass utilities like gas, electricity, water and the like. You can short circuit arguments about pros and cons of government regulation versus the free market by looking at the not-so-long-ago privatization of electricity in Alberta. Within a few short years, the price had shot from 3 cents per kwh to something like 11 cents. And remember, the electricity producers made money at 3 cents!
Back to credit cards, though. Now that the companies have succeeded in making the posession of a credit card a necessity, the whole business is, in my mind, now a social utility and worthy of very tight federal government regulation.
- Interest rates should be capped.
- The fees that credit card companies charge businesses (currently 2% and more, an amount that gets added by the business right back into its prices, which affects everyone including those who pay cash) should be hammered back down to the 0.33% level charged by federally-regulated Australian credit card companies. (Just think about that...the Aussie credit card companies still make money charging businesses 600% less than our credit card companies do!)
- Credit card companies shouldn't be allowed to contractually prevent business owners from giving a rebate to customers who buy with cash.
- And fine-print-based, bait-and-switch promotions that suck customers into paying oodles more interest penalties on outstanding balances should be outlawed.
What the hell is government for, except to serve and protect the people?
The basic problem here is that current politicians (Conservatives all!) pay lip service to serving the people, but when they act, they do so to protect people...in business.
