Just when you thought the
Edmonton International Airport couldn’t get any tackier than its neon ‘art’ and
Oilers/Eskimos carousel displays in the international arrivals area, they’ve
outdone even themselves!
On Monday, we delivered
our daughter to EIA departures. Driving up the ramp, we were assaulted by a
multi-storey high, whole-building wide ‘wrap’ advertisement for a half-ton
truck. No kidding, the whole damn building was an ad!
How very Albertan of them.
In-your-face, crass commercialism ramming a half ton in our faces on a public
building that (at least now in a negative sense) represents far more than an
administration centre.
Is that what Edmonton has become?
If so, then how about ‘wrap’ ads on City Hall and Muttart pyramids? Why not
hang ads from the High Level Bridge, from overpasses, or every 5 meters from
the ceilings of LRT stations?
Schools need fixing, so
why not pay for it by wrapping them in Tim Horton’s ads? Hey, hospitals are
real BIG buildings, so let’s cover them with huge ads for pain relievers and
antiseptic creams!
Am I the only person in
this city who is disgusted by the decision the EIA has made that so grossly
offends this city’s image? Surely, other people are also embarrassed on our collective
behalf.
Ah, well, maybe it is just
me.
After all, this is the
city that gave Oprah a set of truck testicles.
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